Search engine optimisation - also important for small vegan snack bars

With the right products, recipes and ideas, the dream of owning your own vegan snack bar or restaurant can be realised. Of course, it takes a little courage and start-up capital, but the concept of a meat-free diet is winning over more and more people and entrepreneurial success is within reach. Nowadays, however, it is also important how visible a company is on the Internet. It doesn't matter whether it's a large corporation or a small vegan snack bar. Search engine optimisation is a component that can determine actual success.

What is search engine optimisation?

Search engine optimisation, also known as SEO (search engine optimisation), comprises strategies for improving the findability and visibility of website content in search engines. The main aim of SEO is to place your own relevant web content in the top ranks of search results. Although this optimisation can be applied to various search engines, in German-speaking countries it mainly focuses on Google due to its dominant market position.

For example, if someone enters "vegan restaurant in Frankfurt" into the search mask, your own vegan restaurant should appear as high up in the search results as possible. Hungry customers usually skim the first three to ten results and then make a decision. If your snack bar or restaurant is further down the list, it is often ignored.

SEO - a challenge not only for small businesses

Search engine optimisation is a complex field that requires in-depth knowledge of various techniques and strategies, as well as a considerable amount of time. A critical part of this process is the careful research, evaluation, review and adjustment of relevant search terms and topics. Once the search terms have been assessed according to factors such as search volume, competition, optimisation potential and current trends, they must be effectively integrated into the website.

Companies of all sizes can find professional support on sites such as in-seo.de. Instead of getting lost in the many details of search engine optimisation and possibly failing with your own efforts, it is usually advisable to seek advice and help from a specialist SEO agency. This leaves more time for the core business: preparing vegan dishes and delighting guests.

Measures and strategies - how SEO works

In the field of search engine optimisation, a basic distinction is made between on-page and off-page SEO. On-page SEO comprises technical, content-related and structural adjustments to a website with the aim of both meeting the requirements of search engines and providing high-quality and useful content for visitors.

Technical SEO focuses on designing websites in such a way that they can be processed technically well by the Google algorithm. Although these measures are primarily aimed at Google, they also improve the user experience. One important aspect is crawlability, i.e. how easy it is for search engines to capture all the content on a website. As the use of search engines on smartphones is widespread, search engines attach great importance to ensuring that the top search results on mobile devices are clearly structured and easy to use.

Backlinks play a central role in off-page optimisation. These are links from other websites that lead to the page to be optimised. They not only increase the reach of a page from the user's perspective, but also strengthen its authority in the search algorithm, which leads to a better ranking. The quality of the backlinks is the most important factor here, not the quantity.

It is important to note that SEO is a long-term strategy. The time until the results of the optimisation measures become apparent can vary and depends on numerous factors.