Values that remain: What Keimling natural food really is

Naturalness, sustainability, genuine togetherness - that's what Keimling. Since the company was founded, these values have characterised everything we do. And even if some things change: Our centrepiece remains.
Every brand has a story. But what makes a brand truly alive are its values - what remains when everything else is changing. At Keimling Naturkost, these values are deeply rooted: naturalness, quality, sustainability and genuine cooperation. They are not just fine words, but lived reality - day after day, in every decision, in every product, in every encounter.
The story of Keimling begins with a conviction - and with a person who lived this conviction. When Winfried Holler founded the company, his vision was to give people access to an original, unadulterated diet. Raw food not as a diet, but as a philosophy of life. As an invitation to get closer to yourself and nature again.
Naturalness: back to the origins
"I wanted to offer food that was as natural as it was grown," recalls Winfried Holler. This idea - radically simple - became the leitmotif of Keimling. And you can still feel it today. Whether cold-pressed oils, dried fruit or plant-based snacks: Keimling-products carry the promise of being minimally processed and maximising nutritional value.
It's not just about what is left out - it's about what remains: the flavour, the vital nutrients, the energy of the source. For us, raw food does not mean doing without, but rather a return to the essence of food. A return to the essence of food.
Quality: trust that grows
Quality is Keimling is not an empty promise - it is the result of experience, care and long-standing relationships. Many of the partner businesses we work with Keimling have been part of this journey for decades. These are established relationships based on mutual trust.
"We know our producers personally - we visit them regularly, we exchange ideas and we continue to develop together," says Melanie Skalski from Product Development. This proximity not only ensures the highest product quality, but also transparency and authenticity. Every growing location, every ingredient and every processing method is chosen with care. "We want our customers to feel that there is not only quality here - but also heart."
Sustainability: responsibility with foresight
Those who work at Keimling working at Naturkost thinks in cycles. Packaging, logistics, energy - everything is scrutinised to see how it can be made more environmentally friendly. But sustainability here means more than just environmental standards. It is a holistic view: of the soil that nourishes. To the people who harvest. To the future that wants to be shaped.
"We are constantly asking ourselves: How can we become better? Not just for our customers, but also for the world we live in," says (Ayko Reimann, Marketing). And this is precisely why Keimling Naturkost focuses on plastic-free and compostable packaging, emission-conscious shipping and resource-conserving processes. Step by step, always with a view to the future.
Community: For and with the people
Keimling Naturkost was never just a shop. It has always been a meeting place - for everyone who wants to live and think about conscious nutrition. This community, which has formed over the years, is a central part of Keimling's identity.
"Our customers have shaped us - through their questions, their feedback, their enthusiasm," says (Stefan Grunhold, Customer Service). This has resulted in new products, formats such as the RohAkademie and an understanding of what it means to be truly connected. Not anonymous online trading, but real closeness, real listening.
Change with attitude
Keimling has changed. It speaks more directly and personally today - but the core has remained the same. And that is precisely what makes the brand so strong: the ability to develop without losing itself.
"Our values are our compass," says Tim-Oliver Horn. "They show us where we come from - and where we want to go." The story of Keimling continues - with an attitude that is deeply rooted. And with people who are travelling this path together.
You are part of it.