The story continues - a breath of fresh air and new experiences
More proximity, new products & worlds of experience - in line with the philosophy that has been inspiring for 40 years.
When an idea grows, it becomes a movement. And when a brand inspires people for decades, there is more behind it than just a good product - it is an attitude, a philosophy that connects people. Keimling Naturkost is exactly that: a pioneer of the raw food movement, a trailblazer for conscious nutrition. Now, after more than 40 years, a new chapter is beginning - not a complete upheaval, but a careful further development with a great deal of sensitivity for what has characterised Keimling for more than 40 years. But what does that mean in concrete terms? How is Keimling changing without losing its core? And what does the founder Winfried Holler actually have to say about it?
Even closer - a brand at eye level
It's a small change with a big impact: anyone who knows Keimling know that customers have always been at the centre of attention. Personal advice, dialogue and an open ear for requests and suggestions have been a central component of the brand from the very beginning. A few product ideas were developed directly from feedback from the community. This closeness is now even stronger.
From now on, Keimling will address its customers as "Du". A small linguistic change, but one that has great significance: It's about trust, about meeting at eye level. "We asked ourselves: How does Keimling feel for our customers? The answer was clear: familiar, approachable, personal," explains the team behind the new direction.
Worlds of experience for conscious nutrition
The RohAkademie has always been at the heart of Keimling Naturkost. Here, everything revolves around knowledge - all about raw food, healthy nutrition and the art of preparation. However, learning should not only be informative, but also inspiring and inspiring.
"The RohAkademie was never just a seminar room - it was always a meeting place for like-minded people," says Peter Dreverhoff, who runs the RohAkademie. "Now we are creating even more opportunities to exchange ideas, discover new things and grow together." The combination of innovative workshops, lively events and practical courses makes the academy a place where knowledge and passion for conscious nutrition come together.
Innovation meets quality
Keimling Naturkost has always stood for high-quality raw food products, natural superfoods and high-performance kitchen appliances. But the range is set to grow further - and in a targeted manner.
"Our aim is not just to add new products, but to consciously select products that fit in with our philosophy," explains Melanie Skalski, who has been responsible for new products at Naturkost for 12 years. Keimling Naturkost for 12 years. "We select new products with a great deal of sensitivity and inner conviction - always with the aim of meaningfully supplementing our range and offering our customers natural, vegan products for an enjoyable and healthy everyday life."
The focus is on innovative raw food snacks and functional foods - all with the aim of making healthy eating even easier, more accessible and more enjoyable.
More than a shop, but an idea that lives on
Change doesn't mean letting go of the past - it means using it as a foundation for the future. Quality, sustainability and a passion for conscious nutrition remain the guiding principles of Keimling Naturkost. "Our goal is to take the brand Keimling into the future without losing its soul," emphasises Tim-Oliver Horn. The mixture of tradition and innovation remains the recipe for success.
The story of Keimling Naturkost continues - and you are part of it.
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