Naturally ahead: A look into the future at Keimling natural food

Organic quality that lasts. Products that surprise. With heart, with you, for the future.

If you want to shape the future, you need a clear foundation - and the courage to break new ground. For over 40 years, we at Keimling Naturkost have stood for conscious nutrition, quality and a clear attitude. Following the generational change and our reorganisation, we are continuing along this path consistently: with fresh ideas, modern structures and a strong set of values.

But what does that mean in concrete terms? What remains, what changes - and how do we bring our vision to a time that is constantly changing?

New Denken. The same attitude.

The transition to the new company management was not a break, but a conscious change of perspective. Managing Director Timo Horn remembers the moment he met the new team of shareholders: "I didn't know what the job would be like - but I knew immediately that I would be working with these four people." This energy characterises our future. Different entrepreneurial backgrounds meet a common vision: Keimling To make us more visible, fresher and more accessible again - without losing our core.

One thing is clear: change always involves movement. But instead of focussing on cutbacks, we have developed new ideas and ways to remain fit for the future together. Our goal was and is to continue developing the company - with a strong team behind us. Because we are convinced that change is best achieved by working together.

Innovation in the product range: Healthy variety, with a practical approach

Raw food remains the centrepiece of Keimling - but the focus is broadening. New products are being added to the range: vegan, plant-based, organic - but not necessarily raw. What counts is the demand for quality, naturalness and suitability for everyday use.

A little taster: our new chocolate dates combine Medjool dates, a crunchy almond and a delicate, vegan chocolate coating. A product that shows how indulgence and conscious nutrition go hand in hand.

We also go one step further when it comes to superfoods. Classics such as maca, hemp protein, wheatgrass powder and turmeric are celebrating a comeback, complemented by new discoveries such as ashwagandha and camu camu - nutrient-rich companions for modern everyday life. A special highlight is our new black cumin oil: cold-pressed, raw, unfiltered and powerful in flavour. Versatile in use - whether pure, in the kitchen or for skin care - and rich in valuable ingredients.

Last but not least, we are also venturing into new territory: with a meat substitute made from sunflower protein, without any soya, just one ingredient. High in protein, sustainable and suitable for everyday use - in the "mince" and "chunks" varieties for a variety of dishes.

The trend towards convenience has not gone unnoticed either. We used to be able to convince people that quality is worthwhile - today it has to be quick. We are responding to this: for example, with appliances such as self-feeding juicers, where there is no need for cutting and the juice practically flows by itself.

"What used to be explained with love now has to work intuitively," says Ulrike Knüdel from Customer Service.

Stationary retail & regional visibility

"Out of the niche - into everyday life" is perhaps the best way to describe our next step. We want to offer our products not only online, but also in bricks-and-mortar stores in future - both in organic speciality stores and on selected food retail shelves.

Our region is also important to us: Keimling Naturkost is known nationwide and beyond the borders of Germany - but in Buxtehude, our home town, it is often still an insider tip. We want to change that in the near future.

Sustainability re-evaluated - beyond greenwashing

For us, sustainability is not a slogan, but an attitude. We learn from what doesn't work - for example, organic packaging, which is often not disposed of correctly in everyday life. Today, the focus is on practical effectiveness: the flow temperature of the heating has been lowered, rooms have been designed more efficiently and processes have been scrutinised. The idea of a PV system is on the table - as are fair supply chains and the idea of avoiding packaging rather than making it appear sustainable. Sustainability is also a guiding principle in the new product worlds - for example in the inclusion of the Carry glass drinking bottles, including matching sleeves, brushes and spare parts. Reusable, durable and stylish.

"For us, sustainability means making decisions that have a long-term impact - not just look good in the short term."

A new way of working together: people at the centre

Our new five-person management structure works because it is based on trust and respect. Different perspectives become a strength. We make decisions together - quickly, clearly, at eye level. And: we remain human. Many members of the team have been with us for years and Keimling a face. People like Peter Dreverhoff, known from the RohAkademie, are familiar companions for many of our customers. We want to strengthen this connection - now and in the future.