These are the 5 best-known vegan influencers - How to increase your reach on social media and Google
What do Johnny Depp, Natalie Portman, Ariana Grande, Demi Moore, Kaya Yanar and Bill Clinton have in common? These celebrities are considered influencers who captivate other people with their appearance, opinions and personality. Products and services are increasingly being presented by influencers on social media, video channels and the internet. Companies, advertising ambassadors and consumers alike benefit from this innovative marketing strategy.
Who or what do influencers influence?
Is being an influencer a profession or simply a creative hobby? Since the internet has become the number one source of information, influencer marketing has become increasingly important. In fact, anyone can become an influencer. A degree or specialised knowledge is not necessary. A certain affinity for the topic and the ability to present themselves convincingly in social networks is expected. Influencers usually post exciting news with added value for their target groups on a daily basis. However, it can take weeks or months to build up a large following. The technical term "influencing" comes from the English language and means "to influence".
Who or what does an influencer influence? Most brand ambassadors are creative people and are characterised by innovative ideas. They build their professional existence on the internet by promoting products, brands or services. Influencers have a lot to do to convince well-known companies to work with them and to be successful. It's about setting the right scene, publishing interesting posts every day, answering followers' questions, making short videos and much more. Influencers do not only become famous through cooperation with large corporations. Unknown companies in particular, which have a difficult time on the market, rely on the expertise and reach of advertising ambassadors. The opinion leaders have mastered the art of convincing others and therefore have a great influence on their followers. Influencers are also active on various platforms, so the number of people following them is very large.
What is SEO and why is it important?
It is not easy for small and medium-sized companies to establish themselves on the market. The choice of products, brands and services is now almost unmanageable. If the company website cannot be found in the search results lists of Google and other search engines, it will not be taken into account when making purchasing decisions. The visibility of a website is of enormous importance. This is why website owners usually actively pursue SEO. Search engine optimisation (abbreviation: SEO) deals with measures that serve to make the online presence and its content visible to visitors. In this context, the Google ranking should be mentioned. The position that a website occupies in the search engine rankings is determined on the basis of several ranking factors. Google even uses more than 200 criteria to determine the ranking. One of the most important ranking criteria is backlinks. These are links that originate from another website and refer to your own website. Search engines such as Google regard backlinks as recommendations. The world's largest online search service evaluates a page on the Internet based on the number and quality of its backlinks.
Backlinks are so important for visibility that buying backlinks is considered an option. For understandable reasons, buying backlinks from the experts at a link building agency is preferable to linking on your own. Buying backlinks is an essential aspect of making good use of online marketing. How backlinks work and why they are one of the ranking factors can be read here. A website that appears in one of the top positions in Google search results is better recognised. The greater attention leads to more online visitors and increases the reach. High-quality backlinks usually go to websites with unique and relevant content. Interesting articles with benefits and added value are often linked to, but boring treatises are not. Collaborating with influencers is another option for obtaining valuable backlinks that strengthen your own web presence. Many influencers are passionate about the vegan diet. The five best-known vegan influencers share their lifestyle and all the latest news with their large fan base.
Living vegan and convincing others of this lifestyle
Copper fox is the name of a vegan influencer in reference to her reddish hair colour. The owner of a successful YouTube channel regularly publishes great videos about vegan cooking, vegan nutrition and sustainability. Lisa Sophie Laurent has been well-known in the German YouTube world for around ten years. While she started out presenting books, TV series and films, she is now all about the vegan lifestyle. A convinced vegan with a high level of social competence, she likes to campaign for sustainability. Lunar Jess has long been a well-known influencer. She is characterised by her realism and modesty. In her well-made videos on her own channel, she shows that a vegan lifestyle is possible even on a tight budget. In her short films, she also presents inexpensive vegan products from discounters.
Behind the original name Nicol ohne e lies a strong personality. Nicol fascinates with her consistent lifestyle, which is vegan and sustainable. She shows her followers on her channel that vegan dishes are varied and delicious. As a male vegan influencer, Philipp is in the minority, as most of the advertising ambassadors dedicated to this topic are female. Philipp is a vegan himself, loves cooking and makes impressive cookery videos. He also posts test videos online. The short films show him testing vegan dishes from fast food chains, vegan advent calendars and other vegan products. In fact, the vegan diet is a great way to master daily challenges with pleasure.
Increase reach and get more attention
Influencers live from their marketing activities. Interest in brands, products and services can be calculated based on the number of visitors. For a website, the click-through rate (CTR) is an important key figure for determining the success of advertising messages. To ensure that potential customers stay on the company's website for as long as possible
website for as long as possible, it should be user-friendly. A clear structure, short loading times and a design optimised for mobile devices are a matter of course these days. Brand awareness can be increased through a successful web presence. Brands with a high level of awareness find it easier to convince consumers. A higher reach on social media and Google improves the likelihood of inspiring new customers and target groups. A consistent brand image is made up of an appealing company logo and relevant brand messages. Findability on the internet is increased through the use of backlinks and other marketing measures. The increased reach has a positive effect on prestige and increases the company's chances of growth.
Vegan lifestyle in focus - what makes a good website?
A vegan diet is considered delicious, figure-friendly and sustainable. Numerous companies offer vegan food, concepts, recipes, vegan cookery courses and other products or services on the Internet. To get more attention, it is important to check your own website. A good website is updated regularly. Reports on vegan trends
are just as much a part of the content of a good website as tips, experience reports and blog posts on vegan nutritional information. The articles should be informative or advisory in nature and provide readers with added value. A division into several sections and short summaries make reading easier. Good content is easy to understand and easy to read, even for non-experts. In addition, the content is unique and can only be found in this form on your own website and nowhere else. Your own expert knowledge serves as the basis for exciting articles that attract attention.