Selling via the farm shop - these tips will make the project a success
In rural regions, many producers ask themselves how they can use their freshly produced natural products for more than just their own benefit. Especially at harvest time, when the various fruits are available in large quantities, the question of selling them arises. Even a small farm shop can be a profitable business. In this article, we explain what you need to bear in mind.
Most people who shop in a farm shop make
a
conscious decision in favour of this place. In most cases, they promise themselves far more than just organic produce grown in the region. Just as important is the genuine and authentic atmosphere in which the shopping takes place. If people have the feeling that they are particularly close to the farm and the producer, this increases their enthusiasm.A little decoration is therefore essential in the design. Perhaps there are still old hand tools from farming that were used by past generations. Old milk churns, butter buckets or rakes are ideal for enhancing the ambience in the shop.
Selling online
These days, farm shops can no longer rely solely on local sales. It is just as important to use the internet as a sales channel. This works particularly well with a small online shop where all products can be found. It is important not just to set up a website, but also to advertise it. The higher the shop ranks in Google search results, the more people might become aware of it.
The most important tool available for this is online marketing. First and foremost, link building helps to give the website a higher ranking and thus attract more people. Further information can be found here in the glossary.
Start regular promotions
Sometimes it takes a special occasion for people to decide to visit the farm shop for the first time. Once the spell has been broken, sales can be further increased. But to break the ice first, special promotions are helpful. For this, it is not absolutely necessary for producers to open up completely and organise an open day at the farm. Sometimes it is enough to place a small advert in the local newspaper as soon as the harvest has been collected and lots of delicious treats are on the table. It is important that the chosen medium also reaches the target group that the shop is intended to appeal to.
Provide information about the
farmBuying in a farm shop has many advantages over the supermarket
.
It is important that people are aware of these advantages. That's why it helps to print a few flyers that consciously draw attention to the advantages of local production. What can people expect if they make the extra journey to do their shopping?
High quality fruit and vegetables are also a real marketing advantage. This is because it massively boosts word of mouth, which soon makes even more people aware of the vegetarian and vegan delicacies that can be bought there.