Optimal marketing of natural products that require explanation

Suppliers of natural products often find it difficult to publicise their products using modern marketing methods and often miss out on valuable sales potential as a result. However, even relatively simple changes in marketing can sometimes reach significantly more customers. Information about the special features of the products and about differences to other products that appear very similar at first glance plays a particularly important role here. This article presents a number of ways in which natural products can be marketed more effectively and possibly even tap into new customer target groups.

Do not overestimate the customer's knowledge base

Many natural products are almost indistinguishable from conventional products for laypeople, meaning that potential customers cannot properly assess their value without the relevant background information. In other cases, a product from the natural products trade , such as Chip AVA, has no corresponding conventional product or its use requires some explanation, for example about EssenceX technology. In such cases, it is all the more important that the product in question is not only offered in the shop or online shop, but that additional information is also provided. Particularly in the case of new products that are still largely unknown or require a lot of explanation, it can be worthwhile to utilise telemarketing in addition to in-store sales and sales via an online shop. To do this, the provider in question must first find a professional telesales agency that is reputable and has expertise in acquiring new customers. Once a suitable company has been found and the conditions have been agreed, the agency's employees who are to work on the project need to be thoroughly trained. After all, they will only be able to communicate a product's special features and unique selling proposition (USP ) convincingly to potential new customers if they have understood them properly themselves. Incidentally, this also applies to temporary staff in the shop or on the online shop hotline. In view of staff shortages, many retailers in the natural products segment also rely on temporary staff, but sometimes fail to provide thorough training.

Making the most of trade fairs and information texts

Other tried-and-tested ways to better market natural products that require explanation include trade fairs and written information that is available in-store or online. Visiting trade fairs can be worthwhile in many respects if well thought-out trade fair marketing is used. For example, an attractively designed and well-positioned trade fair stand can attract completely new target groups of visitors. The supporting programme of many trade fairs also offers opportunities to demonstrate your own expertise through presentations or participation in panel discussions or to present new products to potential sales partners. Trade fairs are also a great way to get to know suppliers of products that may be suitable for expanding the range in your own shop. There is also plenty of untapped potential in the form of written information that accompanies new products or products that require particular explanation in-store or online. Although many retailers already utilise this option, the texts are often poorly suited to the desired purpose. Sometimes they are too complicated or require too much knowledge. In some cases, they also contain flippant or ingratiating wording that is more likely to put off potential new customers than appeal to them. It is therefore worthwhile either hiring professional copywriters for this purpose. At the very least, however, self-written texts should first be tested among friends or relatives. After all, the texts only really fulfil their purpose if people who are not yet familiar with the topic feel well informed after reading them and show interest in the product in question.

Involve professional service providers

If you find it difficult to formulate appealing, meaningful and convincing texts, you should not be afraid to involve professional service providers such as https://orangenbaum-consulting.de/ when marketing your products and for your company's public relations work. It would be fatal to do without them out of a false sense of frugality and instead want to do everything yourself. This can quickly lead to either the day-to-day business being neglected or the external image of the company and its products suffering. It is particularly important to brief external service providers precisely at the start of the collaboration. Only if they know the details of the products and their special features will they be able to communicate this appropriately and efficiently on the various channels. The spectrum of possibilities ranges from online PR and online marketing measures to traditional media such as print, radio and television, through to in-store measures. Which media are used in a specific individual case should ideally be determined together with experienced PR experts on the basis of a prior analysis of the company, its communication goals and its target groups.