Keimling Natural food: a success story through the ages

It all began over 40 years ago in a small health food shop in Buxtehude - with a great vision: to inspire people to eat a natural, healthy diet. From this idea, Keimling Naturkost grew into one of the leading brands for raw food and vegan nutrition in German-speaking countries. The company has continued to develop, always in line with its values. Now Keimling Naturkost is opening a new chapter: in 2025, the brand will be handed over to new, trustworthy hands - with fresh impetus for the future and at the same time firmly rooted in its long-standing tradition.

From vision to brand - the roots of Keimling Naturkost

The history of Keimling Naturkost is closely linked to the personal convictions of founder Winfried Holler. From an early age, he was inspired by the ideas of the wholefood and raw food movement. "I was fascinated by the enormous influence that natural nutrition has on health and well-being. It was clear to me that I wanted to dedicate my professional life to this idea," says Winfried Holler.

After studying business administration, he wanted to set up a company that combined economic success with real added value for people. The Keimling philosophy arose from the conviction that a diet that is as natural and unprocessed as possible not only promotes individual health, but also reduces environmental damage. Over the decades, Keimling Naturkost has become an established name in the natural food industry and has shaped the perception of raw food as a modern, health-conscious diet.

An important turning point for the brand was the introduction of innovative kitchen appliances: juicers and high-performance blenders suddenly made it much easier to integrate raw food into everyday life. The enthusiasm was great - suddenly even more people could benefit from the advantages of a natural, unprocessed diet. At the same time, the range of high-quality organic products continued to grow, always with the aim of sourcing the best ingredients from all over the world. Close collaboration with international producers became a key success factor. "We have always made sure that our products meet the highest standards - not only in terms of flavour, but also in terms of purity and naturalness," emphasises Winfried Holler.

A strong team for the future

A new team takes over with a breath of fresh air and a shared vision Keimling Naturkost: Julian Meyer, Cati Klintworth, Jan Schulte and Henning Puls combine expertise in e-commerce, brand development, digitalisation and sustainable business management. What they have in common is a belief in the potential of Keimling and the desire to carefully develop the brand further without losing its roots.

For New Managing Director Tim-Oliver Horn, the direction is clear: "Keimling has a strong identity. Our task is to develop this further and make the brand even more visible." This is not just about adding new products to the range or opening up additional sales channels - it is about making Keimling even more present as a source of inspiration for conscious nutrition.

A key step is to expand the range with innovative and sustainable products that make everyday life healthier and easier. At the same time Keimling also be represented in bricks-and-mortar stores in future in order to reach even more people. At the same time, the digital infrastructure will be further expanded to make the shopping experience even more intuitive and inspiring.

Change with respect for the roots

Despite all the changes and innovations, what makes Keimling Naturkost remains unchanged: the deep-rooted conviction to offer only the best - both in terms of quality and the added value that a conscious, natural diet brings for the individual and the environment. "Keimling Naturkost is growing with new perspectives, but remains true to its origins and the values that have guided us since the beginning," explains Winfried Holler. For him, this was precisely the decisive point in the handover: the company should continue to develop as a signpost for a sustainable and more conscious way of life, without losing its original spirit.